Steal My Strategy: A-Z Guide to Create, Promote and Profit off of a Blog Post

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Blog Post Case Study

When bloggers are first starting out, it can be a little discouraging to sit in front of your computer and write an awesome blog post, only to know that barely anyone will read it.

That’s how I felt.

I mean, I had a few subscribers and a few Twitter followers but I knew that I didn’t have the type of audience to read my posts that I felt that I deserved.

I knew that I had to write a blog post that was EPIC, if I wanted to get more attention.

The only problem is, it can be a double edged sword.

If I’m going to write an amazing blog post that takes 20+ hours to create, should I wait until I have a bigger audience. What if I spend all that time and hardly anyone reads it?

So what should you do?

When bloggers are just starting off, I always advise them to write a few epic posts to kickstart their blog.


Because it will pay off big time in the long run.

The key is to overcome that fear that no one is going to read it initially, and put a process in place that will guarantee to showcase your hard work to thousands of people for months (and years) to come.​

Let me show you how that works

The Post that took me 30+ Hours to Create​

When I first started Project Pivotal, I was in your boat. Not many readers, and a burning desire to get more. That was about that time that I finally made the time to do what I had been putting off for a long time.

Write the post that I knew would catapult me past my current level of very little subscribers.

So I went and created my post, which ironically enough, was a super epic blog post titled "How to Get Blog Traffic: 13 Steps to Thousands of Readers."

It took some of my experience working with previous blogs and companies, and compiled it into a comprehensive 7000+ word guide.

I know. That's a little crazy.​

It's a post that deserves a lot of readers. The only problem was I only had about 100 subscribers at the time I published it.​

So how can you get around this, and get your post the exposure that it deserves?

​This comes down to 2 things: A short term promotion strategy, and a longterm strategy.

​Let's look at some of the results I ended up getting from this post, in the first 6 months.

Subscribers Gained

It's important to make sure that your blog posts convert your visitors to subscribers. Especially when you first start off.

The best way to do this is to use content upgrades, which are currently some of the highest converting ways to get subscribers from blog posts.​

This post converted at about 10%. About 8% of everyone who read it, signed up for the content upgrade, and about 2% of them signed up for the general newsletter.​

So in all, I got around 185 new subscribers from this post, looking back at the data. That's a little over 10%, but we'll round to that number.


2000+ page views isn't bad! Especially for one of the first posts on my blog. Especially since the traffic was very targeted people that were highly interested in what I'm writing about, and wanted to sign up for my newsletter.

I'll take that over 10,000 visitors that aren't as targeted any day.

But there's something unique about this traffic that can be discouraging when you first publish content that you've worked so hard on.

It didn't come in over night!

​This traffic has come in consistently over time. You can see that I first published it in November, and I had a strong promotion strategy for it at that point. Here's what my traffic to the post looked like the first month it was live: 

As you can see, only about 34%, or 1/3 of total traffic within the first 6 months, came within the first month.


Some of my absolute best subscribers have come from this blog post.

As I went back through my data, I realized that a nice portion of my subscribers that ended up buying something that I promote in the last few months, originated from this one post. I can trace that at least $950 of that revenue back to this post.

Mind you, this is not over. It's just after the first 6 months.​

Once again, this is one of the first serious posts on the blog. As you continue to build your brand, you get more and more effective.​

This money from early posts, is valuable seed money that will allow you to invest back into your brand so you can continue to grow and scale your audience and profit.

Because let's face it, blogging is hard work, expensive and time consuming. The person behind blogs like this deserve to be able to make money from their hard work!​

Residual Traffic + Subscriber Growth​

This post now pulls in an average 10 visitors day, passive.

Now I know that this should be more, and I must admit that implementing SEO tactics is not one of my favorite tasks. Realistically, I could have a lot more passive traffic coming in, if I take the time to build some more links to it. I'll just have to add it to my already-too-long to do list.

But at the end of the day, that 10 new visitors to my site daily without me having to promote the article any more. ​

The reason this number is so important, is because with many blogs the blogger will publish a post, send it to their newsletter, tweet it a few times, and after that their traffic stats will flatline.

This post continues to get shared on Twitter by large accounts, featured on other blogs, and the links that I built back to it continue to send it traffic over time.​

​This results in continuous traffic and new subscribers.

Here's How to Do It

So now you know what the life of a good blog post looks like.

But now I'll bet you're wondering what the exact strategy is to emulate these kind of results. After all, this is something that can be repeated as many times as you want to create a more and more successful blog.​

Surprisingly enough​, the post taught 13 in depth steps on how to get blog traffic, and the promotion strategy just followed the exact advice in the post.

I'm not kidding. Go read that post, and you'll see the principles that I teach, and this is the result.

But let me show you exactly what I did:​

The Promotion Strategy (Short Term)

Niche Communities

This strategy is as simple as identifying online communities where your audience hangs out. In many niches, there are more communities than just forums and Facebook groups, and you can take advantage of these to get more traffic.

In some cases, these communities will act as places to post links (like Reddit) and others might be a little more complex.

At any rate, learning what works in your niche communities will allow you to emulate other popular posts there, so you can get the same (or better) results.

Even if not every single one of your posts is not a smash-hit success, consistency across multiple communities, and over time is what counts.


Forums are a fantastic place to promote your content using the exact same principles as any niche community.

Facebook Groups

Facebook groups of some of the most straightforward and simple ways to get hundreds of visitors to your blog posts.

The main secret here is discovering high quality groups in your niche that you can join and become part of the community. I show you how to do that in my post, Facebook Marketing: How to ACTUALLY Get Traffic to Your Site, and once you find some you'll be able to get these kinds of results with 5 minutes of work.

As you can see from my sample post above, a simple description that describes how you think your post will genuinely help the community will suffice to give you a successful, traffic driving, Facebook group campaign!

Twitter and Influencers

Twitter is a great tool, especially for bloggers that are first starting off.

The secret is to focus less on your own followers, and more on other people's followers. Sure you can drive traffic from your own Twitter followers, using this strategy, but as you are growing your own audience it's great to borrow some attention from people who already have a large following.

As you can see, by doing this, this post drove some solid traffic from Twitter over it's life so far.

Current Email List/Udemy Course 

This is something that not all new bloggers will have, but helped drive about 75 extra visits. Don't get discouraged if you don't have an email list yet, as you'll see that a bulk of the traffic came from the other strategies covered here (which anyone could implement)​

​Long Term Promotion Strategy

Email Autoresponder Welcome Sequence

​Possibly THE most important thing for driving long term traffic.

Implementing your best blog posts into your autoresponder welcome sequence to your newsletter will do 3 MAJOR things for your blog:

  • Drive Traffic: Your best posts will get more of the traffic that they deserve, even if you publish them early. This gives your future readers a chance to see your great content, even after your great post gets pushed down on your feed.
  • Build Relationships: If you ever plan to promote any products to your blog subscribers, a solid relationship is one of the most important things you can have with your readers. Great content is the best way to build that relationship.
  • Segment your readers: You can write a blog post about anything, and discover what your readers are most interested by what they click on most in your newsletters. In a longterm strategy, this can be great to indicate what products you should create or promote, and you can talk directly to readers who have signed up for the specific content upgrade, left a comment or clicked on the post.

Guest Posts

As you continue blogging, and creating relationships with other bloggers you will begin to get guest post opportunities.

As you get guest post opportunities, be sure to link back to as many of your articles as reasonably possible. This will drive steady traffic back to your blog posts.

Co-Promotions and Ad Swaps

This is some of the highest quality traffic that you will ever get. By simply reaching out to another similarly sized blogger to you, you can strike up an ad swap opportunity where you feature each other's content to your email list.

Doing this accounted for some of my highest quality traffic over the time that this blog post has been published.


Periodically sharing the post on Twitter has helped drive additional traffic in the long run. Recently, I've been testing out the plugin Revive Old Post to automate a lot of this activity.

​Monetization Strategy

Once you have your relationship built with your list, it just comes down to sending a few emails about products that you've created or want to promote in order to make sales.

I'll admit that I only really started focusing on Monetization about a month before writing this post, because I was doing this blog mostly for fun before. My numbers would have been higher, had I focused on monetizing over the full 6 months.

If you use this strategy, your revenue numbers can be much higher if you focus on monetization much earlier.

Below are the products that I promoted to my list, to generate revenue. Note that the $950 is only revenue traced back to this single post, and not total numbers.​

Profitable Blog Bootcamp - This is a product that I created and launched to my list. It compiles some of the best blog growth techniques out there, that I have tested and proven to work.

Thrive Content Builder - This is my favorite landing page builder for WordPress, that I recommend to everyone. I use it personally, and am extremely satisfied with the product.

GetResponse - This is the newsletter service that I recommend, and personally use. I generally teach strategies for getting set up with functionality that GetResponse offers.

Hostgator - The host that I also use, and recommend to anyone that is getting their site started.

As you can see, all of these products are related to the original topic that I wrote about.​

Disclaimer: These are affiliate links!​

So, What's the Bottom Line?

The bottom line is, all you need is one post like this to kickstart your blog.

How does that work?

Because if you are able to create a post like this, which is a success, you've just created a working system for your blog, which can be repeated over and over to continue to grow and scale.

Once you get one post finished, just repeat the same process with another post. This is what I've done with additional posts, and this is how my traffic and subscribers continue to grow.

But I'll let you in on a little secret

Remember how I mentioned that this post took me 30+ hours to create?​ It's true that this one did!

But my next post that got me similar results took me only 10 hours to create and distribute!

Even now, I've gotten this whole process down to 5 total hours to create, and distribute a post to get this kind of traffic.​


Because simply implementing this strategy, allows you to see what works for you, and what doesn't work. My "How to Get Blog Traffic" post was super epic, and 7000+ words, with a ton of images and content upgrades.

But posts that I've created after that are only 2000 words, have one content upgrade, a few images, and have converted between 15-22%. That even better results!

What's the Secret to Growing Your Blog?

Do this.

Do it once.

Then do it again.

Then do it again.

And keep doing it until you have 10 solid posts like this. Once you do, look back at your results see what you did right, see what you did wrong, and keep going.

If you do, the next thing you'll know is you'll have an ultra successful and popular blog on your hands!​

9 Extremely Powerful Steps to Kickstart Your Blog In 1 Month

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Blueprint to grow your blog fast

Everyone who has ever started a blog – whether it be for your business, or standalone hopes for quick success. I know that when I started out, that’s what I was looking for.

The only problem is, very few of us know how to get there. Some bloggers will have a blog for more than six months without getting any subscribers and having less than 100 visitors. That’s no way to treat the content that you work so hard to create.

In this post, I’m going to go over a 1 month roadmap that will kickstart your blog, and help you reach 500 subscribers by the end of your first 45 days of launching.

Start Your Twitter Account

This is one of the easiest things that you can do that can start building your potential audience.

No matter what niche you’re in, you have an audience on Twitter, which is why I stress using it as a default. It’s also very easy to start building.

Other social media sites like Facebook, LinkedIn, Pinterest, Instagram etc. may perform better or worse for you depending on what niche you’re in. So you can focus on testing those out once you’ve had your blog up and running for a while.

This Twitter technique will only take you 2 minutes per day, and you could have a few hundred followers by the end of this week.

I wrote a full post on how to implement this technique here, but to summarize here are the steps you need to take:

  1. Setup your Twitter account on (I set it up under my name, but you can also use your blog’s name)
  2. Login to Toolset or Crowdfire
  3. Follow 50-100 of the most popular account’s followers
  4. Return in 24 hours and unfollow those who didn’t follow you back
  5. Repeat steps 3 and 4 daily

This is the primary way that I grew my Twitter account, and I got it to the point where I can drive traffic pretty quickly. I’ll admit I’ve neglected it recently though! It should probably be a little bigger. (Oops)

Drive traffic from Twitter

Create a lead magnet

Now you will want to create your primary lead magnet. This is a lot easier than most of you might think, and could realistically be done within the next few hours. Focus on something that is enticing to your readers, and will get them to sign up.


The 3 Stages of Blog Growth: What to do, and When

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the 3 stages of blog growth

New bloggers every day get frustrated with their progress.

It’s tough to get your first 100 subscribers.

Your first 500? That’s no easy task either.

It takes a lot of hard work, blood sweat and tears to get started. But where I see new bloggers make a huge mistake, is that they get discouraged by this.

Good News: It’s not always going to be this hard!

The fact of the matter is, the early stage of a blog, is the absolute hardest time that you will ever have. You will experience the most resistance in this stage, and often feel like a failure because you’re not getting a ton of traffic.

But here is the good news, you are not going to be in this stage forever. Once you get to a certain point, your strategy will begin to change and you can begin to take part in strategies that grow your blog quicker than you can imagine. Pretty soon, you’ll be able to start getting 100 new subscribers with just 20 minutes of work.

Or 400 new subscribers by writing an easy guest post.

How is this possible?

By understanding the 3 stages of blog growth.

1. The Early Traction Stage: Your First 1000 Subscribers

This is where most bloggers get stuck. The key to getting out of the early traction stage is to keep your head down and continue to do what works, until you reach the mid sized blogger stage. Once you do, your life will become way easier.

In this stage you have to focus.

Often your options for growing here are as follows:

  • Guest posting
  • Social Media
  • Being a part of your niche communities and distributing your content there (FB groups, Forums, Reddit, etc.)
  • Optimizing your site for conversions to build your email list
  • Paid promotion to your lead magnets and landing pages
  • Syndicating your content to where it will get more exposure (Medium, LinkedIn, Forums)
  • Influencer outreach

Things like SEO and small partnerships are possible in this stage, but usually mid sized bloggers take on these roles because they have more resources and time.

Once you start to reach the around 1000 subscriber stage, begin to shift your focus to marketing activities that mid sized bloggers do, and you’ll start growing much faster.

2. The Mid Sized Blogger Stage – Your First 10,000 Subscribers

For the mid sized blogger, things are finally starting to click. You’ve been blogging for a little while now, and have started to figure out what works for you and what doesn’t. You have relationships with other bloggers out there, and have a lot more confidence that you are going to succeed.

This is also where it become possible for bloggers that want to monetize, to do so. Which will contribute to your growth in HUGE ways.

Often bloggers at this stage focus on the following activities to grow, while focusing a little less on many of the actions small bloggers have to take:

  • Focusing on their email list a lot more – publishing frequency might increase since you have a decent sized email list to read your content
  • Ad Swaps – This will become huge for your blog’s growth. A simple ad swap email between 2 bloggers lists can results in 3 figure subscriber growth for both bloggers just by sending a quick email
    Webinars – Serious bloggers that want to monetize will start focusing on webinars with their list, since they can actually get people to show up now. This will build a loyal readership and help out a ton of people in a process
  • Guest Webinars – One of the best way to get super engaged subscribers is to host a webinar for someone else’s audience. This will become an option for you now.
  • High profile guest posts – You are making a name for yourself, so guest posting opportunities aren’t so hard to get any more, and you’ve become much more effective at them
  • Guest Hosting – The opposite of guest posts, you can now start to accept guest posts on your own site. When you do this, whoever posts on your site will bring their audience with them, resulting in your audience growing even more
  • SEO – You now have the time to focus on doing some real SEO work. You’re no longer struggling to just get a few people to read your content, so you can focus on scaling your exposure
  • Moderate paid ads – Bloggers this size usually have products to sell, so they can now begin to create scalable paid ads. If you can tweak your funnel so for every $1 you put in to ads, you get $2 back, you can grow this channel resulting in thousands of new subscribers and revenue

Again, not all of these activities are limited to a mid sized blogger, but this is just an example of what becomes available to you at this stage. Another HUGE benefit of being in this stage is that many bloggers who make it here, find a way to generate enough money so they can quit their day job, giving them much more time to focus on their blog, making high quality content, and promoting it.

Can you see why it becomes 10X easier to grow once you get here, as compared to the early traction stage?

3. The Influencer Stage – 10,000+

Bloggers at this stage are the people who everyone in your niche looks up to. They are the people that bloggers in the early traction stage say “I want to grow up to be just like them.”

These bloggers can focus on super high value activities, and often hire a team to increase their efforts and brand quality.

Their growth activities often consist of most things that mid sized blogger do, plus:

  • Large webinars
  • Giveaways
  • Product Launches
  • Joint Ventures
  • Paid Ads (Big Leagues)
  • Podcast hosting
  • Podcast interviews
  • Speaking at events

These activities are all things that become much easier when you have a team working for you, and work wonders for growing a subscriber base. After doing this for a couple of years, many bloggers will reach the territory of close to 100,00K+ subscribers, and the sky becomes the limit for things that they want to do.


Understanding these 3 levels of blogging will help you to set goals for yourself and where you want to end up. This will also serve you as a roadmap of actions to take depending on which stage you are in.

So that just leaves the question, what stage do you want to be in, and how fast do you want to get there? This will determine how much work you need to put in and what actions you should be taking.

Your Blog’s Homepage: What Should it Be?

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what should your blog homepage be

I got asked this question by one of the readers this week, and I thought it would be a great topic to write about. What is the most effective homepage for your blog?

To figure this out, let’s take a look at some of the most popular blogs, and the techniques that they used to get there.

Key Fundamental

You want your blog to grow as quickly as possible, right?

If so, it’s important to understand this:

Your blogs homepage main focus should be capturing leads. Your blog’s homepage will be your highest trafficked page 90% of the time. That means that most of your traffic goes there, so you need to be able to capitalize on it.

The way to do this is to build the most important asset that your blog has – your email list.

Once you do that, you can start having these people come back over and over to read your new articles or whatever you promote. Rather than landing on your homepage, possibly poking around your site for a bit, only to never return.

So What Should Your HomePage Look Like?

There’s one type of homepage that all of the smartest bloggers have been implementing lately. This is what I call the “lead magnet homepage.” It’s main function is to get the visitor to sign up for your blog, and everything else is secondary.

Many bloggers, including Noah Kagan, have reported a 300% lift in conversions once they implement this type of welcome page.

This is good for your goals, because remember, you want to grow your email list as quickly as possible, right?


Facebook Marketing: How to ACTUALLY Get Traffic to Your Site

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How to get traffic from facebook

The first step of building a successful blog, or business for that matter, is creating a vibrant community centered around your subject.

Most people who start any kind of website aspire to get thousands and thousands of page views and become obsessed over getting traffic.

But what is traffic worth, unless they are engaging with your brand and your content?

10,000 visitors would mean nothing to my brand unless they actually cared about what I am blogging about. I would much prefer 100 highly engaged visitors that are likely to sign up for what I’m offering, comment on my posts, and become a part of my community.

Here’s one way to get that kind of traffic.

Identify Good Communities for You to Post In

This is the first step, and honestly the step where most people get stuck.

You have to find some good Facebook groups in your niche, which may sound like an easy task, but it’s quite the opposite.

Especially in my niche, there are thousands of groups that are filled with nothing but unengaged users and spammers. My blog wouldn’t benefit at all by posting in these groups.

I’ve done it before, and the results is usually 0 visitors. This is where most marketers will give up and say “it doesn’t work!”

But what you really have to do is do some digging until you find a group that has some good moderators that keep spam out, and engaged users that are actually liking and commenting on posts. Groups like these are going to be your traffic goldmines.


Steal My Strategy: How to Start a Blog from Scratch

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How to Start a Successful Blog From Scratch

I get asked from time to time how to get a blog up and running.

Whether you are a lifestyle blogger, niche blogger or run the blog for your startup, there are challenges in getting up and running to be successful.

Whenever I get asked that question I think back to when I launched Project Pivotal, and what I did right, and what I would have done differently.

I launched the blog toward the end of May of 2015 as a place for me to document lessons I learned in marketing while I was working for a startup.I started it out with 3 posts that I published in May, and decided to spend June getting traffic whenever I had time to work on it. Here are my traffic stats from June:

​That’s not too shabby for just starting out, and working on this part time. Or at least I thought so at the time.

Get My Ultimate Resource Guide For Growing Your Blog

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Remember This if You Want to Be Successful

The whole point of starting a blog is in hopes that your efforts will compound, and getting traffic will become easier and easier. I believe that everyone who has ever started a blog has an end state in mind where they can post on their blog, and thousands of people will read, share and love their content.

I mean, isn't that the goal? Whether you are blogging for business or for leisure, every blog owner wants to reach more people with their content.

So through your journey through the realm of being "unpopular," remember that your actions should center around building your audience so you can break through to the place that you want to be.

Take it from Mark Schaefer, from BusinessesGrow. He's been on both sides, and has finally reached a place where his blog is successful.​ In his article on what he would do if he was starting a blog from scratch, he says:

It can be pretty depressing to pour your heart into a blog and know that nobody is reading it. I am speaking from experience. I get as many page views in a week that I got in my first 18 months of blogging put together! My blog was a lonely place for a long time."

Mark Schaefer

I can definitely relate. I still get sad sometimes when less than 200 people read one of my posts.

​Quick Synopsis of the Strategy that I Used in My First Month

  1. ​Created a lead magnet and landing page before I ever published a blog post
  2. Sent paid traffic to the landing page and starting building a small email list
  3. Guest posted and sent traffic to the landing page
  4. Published 3 solid posts on my own blog
  5. Created Content Upgrades for 2 of the 3 posts (due to time constraints) to begin building my audience from the posts
  6. Distributed each post by posting it in places like reddit, forums, communities in my niche, and my new Twitter account
  7. Personally invited many forum users and site owners to check out my content

So what's wrong with this strategy?

​Well... nothing. You can use this exact strategy to start building your blog's audience right now. This is the strategy that I used, and I've made it this far!


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Here’s How to Market Your Business for Explosive Results in 2016

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The best marketing strategies of 2016

The new year is upon us and entrepreneurs everywhere are setting goals for their businesses to reach new heights this year. Some are focusing on making a better website, while others want to launch new products.

No matter what your goals for this new year are, I know that EVERY business can use new customers. Brand new businesses need customers and businesses that have been around for 10 years could always use new customers.

The sad part is, most entrepreneurs struggle to setup a process that will actually allow them to steadily acquire new customers as they build their business.

It Starts with Staying Ahead of the Curve

The fact of the matter is, it’s not THAT hard to setup a system that keeps customers coming into your business steadily. It just takes a little bit of creativity, and knowing some of the latest, and most effective marketing channels that are out there.

If you’ve ever notice, the most successful businesses know how to do this. They seem to always be 2 steps ahead of the competition.

If you want to a highly successful business, you can’t do what everyone else is doing.

Most businesses are using stale, hardly effective marketing tactics that keep them struggling. That’s no good!

What you need is a fresh strategy, that is highly effective.

Here are some marketing strategies that are going to be extremely effective in 2016


The 5 Steps to a Successful Website Launch

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How to market a new website

So you’ve launched your website. Now what?

Assuming you have all of the proper tools, you should be able to market it so you can start building a successful business off of it. It’s a pretty straightforward process, that is often misunderstood to be very complicated by new entrepreneurs. Once you ensure that you have the following components on your website, use the following strategy to start growing your business today!

Prerequisites for a successful site in 2016:

  • Ability to create landing pages
  • Ability to add CTA’s to your blog posts
  • Modern site design

If you don’t have these up and running for your site yet, go check out my guide, where I walk you through the steps of getting there.

Now here is my strategy to get your business up and running faster than ever once you have these things!

Use your landing pages

Landing pages are the highest converting pages on your website. If you want to build a raving audience to your brand, this is a key player.

Key Concept:

You should use landing pages to offer something of value to your audience that has no hard cost to you like an ebook, free report, or any other digital product. This is called your “lead magnet.”

In return for your lead magnet, visitors will provide their name and email to join your email list. Take my landing page for example: The Beginners Content Marketing Course. It offers a free course delivered over 7 days that teaches the basics of content marketing. This is a good example of a lead magnet because it offers something of value, and has a relationship building sequence over time built in.

The largest challenge for new businesses and their landing pages is driving traffic to them. It can be a little more complicated than driving traffic to a blog post. So let’s address that concern right now.


The 2 Vital Steps to Getting 10X Better Results from Your Website

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The Ultimate Guide to Creating a High Converting Website

I started this blog to help enable people to create successful businesses online. To do that, I’ve been teaching a lot about getting website traffic, blog traffic, building a social media following etc. But I wanted to take a couple of steps back to what it takes to actually CREATE an online business properly.

But so far, I’ve realized that most online entrepreneurs aspiring for success are in 1 of 2 boats. They either:

  • Have no website at all or,
  • Have a website that is not set up properly to drive their business

The only reason for this must be lack of knowledge making this task seem like it’s big and scary, when in reality, it’s not. It can be fixed with a few simple steps, and a few simple hours of work.

Sign Up to Get My Cheatsheet to Creating a High Converting Website in 3 Days

High Converting Website Cover Image

Sign Up Here to get this Free, short Ebook I show you the shortcuts to creating a website that’s blog posts convert at 10% and landing pages convert at 50%+. You can do this from scratch with absolutely ZERO coding involved. I walk you through everything. Get it now!

Fix Your Website Now, Not Later

I urge you to follow this blog post and ebook and take the steps to make these changes to your website. Here’s why:

The difference between a website that get’s this right, and a website that gets this wrong is gigantic. A business that get’s this wrong, will probably convert traffic to email subscribers at 1% on their best pages. From there, they will likely convert those email subscribers to sales at 1% or less.

In other words you’re setting yourself up for failure in this situation. What’s more is I’d estimate that 90% of new online entrepreneurs fall into this category.

On the other hand, a site that gets this right will convert traffic at around 10% on blog posts, and up to 50% on their best pages.

If you do the math, and say that you drive 1000 visitors to your website, the difference is appalling. See the scenario below:


How to Beat Your Competition 100% of the Time

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Unique Selling Proposition Examples

Every day flocks of aspiring entrepreneurs log on to the internet with a fresh website, blog or startup idea. “This one is the one!” they say “I know it.”

So they begin to research their topic. Their market research has promising results. They see a demand for their product in the customers. They are optimistic, and excited to get started working on their brand new business.

Until one day, about 3 weeks in to building their new business they discover a competitor. An established company, offering the solution that they were going to offer. How could they have missed this before? And more importantly, how could YOU compete with them?


And without a second thought, it’s back to the drawing board. “Time to search for a new idea.”

Have you ever been in this boat? I know that I have. I’ve given up on countless ideas before, simply because I saw something big and scary in the market. Someone that there was no way that I could compete with.

But I was dead wrong.

The truth is, any business in any niche can be successful, as long as they know the laws of the USP.

What is a USP?

By definition, a USP is a unique selling point (or unique selling proposition.)

What if I told you that you could break into any industry you wanted right now, and beat the competition? You’d probably tell me that I was crazy.

But this is totally possible! It just may not look like how you originally thought it would look. Mainly because you cannot target the entire market in whatever niche you are in. That’s one way to kill your business fast! Leave that to the big companies that have millions of dollars.

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