The basis of blogging is the content you create.
If you’re read the Pivotal blog at all, you’ll know that I put a high price on content distribution and getting traffic. But the truth is only great content gets attention no matter where you post it!
That’s why I compiled these 7 writing hacks that I use to create 300% better content.
How to write like a productivity guru
What if you could create awesome content in no time at all?
As bloggers, our main struggle is fighting against the clock. We would create content that blows our reader’s away every week – if only we had time.
With that in mind, let me share with you my favorite writing hack that allows me to create great content in nearly half the time that it took me to before.
The secret is something simple, but you’re probably overlooking it, or doing it ineffectively.
1) How to write great content 100% Faster
It’s all about a little word called outlining.
Yep, you read that right.
What I do is outline multiple articles at one time, especially during peak creativity times. Now here’s the real trick.
Just come up with a title of what you think would be interesting. If you’re at a loss, go type in some keywords into Google or BuzzSumo.
Once you have your title, write it down, and come up with at least 5 subtopics in succession under that topic.
Do you realize what you’ve just done?
You’ve now just shifted your blog post writing from working on a blank canvas, which is proven to be one of humanity’s most challenging tasks (creating from scratch,) to a simple fill in the blank exercise.
Now instead of thinking to yourself “Oh crap! I need to come up with a blog post idea!” as your busy week goes on, you just have to open up your doc, and fill it in.
2) This also does a little secret thing that get’s you more traffic
Don’t you hate BuzzFeed? The internet’s haven for clickbait and largely content that lacks substance. Even when I like Buzzfeed, I still kind of dislike Buzzfeed.
But they are a hugely successful company, for one specific technique that they use, which I’m sharing with you right now. You’ve probably heard of it before, but before you get turned off and leave, hear me out.
One word. Listicles.
Yes, those annoying articles that usually have titles like “22 Pictures That Prove Kim Kardashian Was Once Exactly Like Us” (Actual title from Buzzfeed right now)
But it’s been proven time and time again that list based posts naturally pull in more traffic. 71% more traffic in fact (http://blog.hubspot.com/marketing/list-posts-facts#sm.0001d99uok10udr0t4v12n96sj8rl)
So how can we balance this technique while still delivering the high quality content that we know our reader’s love?
Well even though they have a bad reputation, no one ever said that list based articles have to be low quality.
So since you’ve already outlined your post, it will be easy to make it a high quality list post that is primed to pull in more traffic, draw more reader interest, and be easier to read.
We are all busy, knowing that we can digest the content in a list based manner is more attractive us and busy people.
So now you’re primed to get more clicks, but that’s not all that matters…
Once you get people to your site, is that the end? Have you already won the battle?
It’s a shame, but many bloggers just look at their traffic stats for their feeling of success. But there are 2 other numbers which are arguably more important. They are:
1) Time on Site
2) # of people who sign up for your newsletter
I’ll tell you why.
You don’t just need people to visit your site, you need them to engage with your brand, and become loyal followers. That’s the most important part of blogging, especially for all of you out there who want to make some money off of your blog.
3) Want to know how I doubled Industry average time on site and increased conversions to my newsletter by 500%?
It was actually very simple. All this happens purely in the way that you structure your content.
Let’s go over some of my favorite strategies for structuring your content.
How to Structure Your Blog Content
You want to focus on just a couple of things.
Readability, and checkpoints that refocus on your reader.
4) Quick tips for structuring your post for readability:
- Ditch the long paragraphs – It’s difficult to read long paragraphs on the web. Usually the more line breaks you have, the better
- Always have a headline in sight – It’s easy for visitors to lose interest in your article and ultimately leave your site (called bouncing.) Evenly spaced out and interesting headlines draw them back in, even if they’ve become bored by one subject. Just look at this article to see how it’s done!
- Images – Use Canva to save some image templates and add useful images to your post. The more images the better, as it keeps your visitors visually engaged, while your content is keep them mentally engaged
This will keep your reader engaged with your article enough to become familiar with your brand, especially if they are spending close to 5 minutes on your site.
5) Now you go in for the kill
If your visitors are spending a long time on your site, they are obviously enjoying what they are reading, or learning a lot. Which means now is the perfect time to get them to sign up for your newsletter.
If you want to make a profit off of your blog, building a newsletter is by far the absolute best way! You can learn more about how to do that in my training, the Profitable Blog Bootcamp, but no matter what your blogging goals are, building a newsletter is a must.
Once you’ve done everything in this post, your readers will be warmed up, and engaged and now you can offer them your post’s content upgrade.
What’s a content upgrade?
This is the way that I increased my website’s conversions by more than 500%. In short, a content upgrade is a call to action, made specifically for the blog post that you are working on.
This makes it so that 100% of the readers reading your blog post will be interested in what your content upgrade is about, since they originally clicked on the article expressing interest in the subject.
Once you’ve done all of this, you are well on your way to having a much more successful blog post.
So in this post, we covered:
- How to write better content, twice as fast
- How to position and title that content to get more clicks
- How to increase visitor engagement with your brand
- How to get your blog visitors to sign up for your newsletter
Not bad for a single post! Do you have any questions? What do you want me to write about next?
Let me know in the comments section!
Categorised in: Lessons