The first step of building a successful blog, or business for that matter, is creating a vibrant community centered around your subject.
Most people who start any kind of website aspire to get thousands and thousands of page views and become obsessed over getting traffic.
But what is traffic worth, unless they are engaging with your brand and your content?
10,000 visitors would mean nothing to my brand unless they actually cared about what I am blogging about. I would much prefer 100 highly engaged visitors that are likely to sign up for what I’m offering, comment on my posts, and become a part of my community.
Here’s one way to get that kind of traffic.
Identify Good Communities for You to Post In
This is the first step, and honestly the step where most people get stuck.
You have to find some good Facebook groups in your niche, which may sound like an easy task, but it’s quite the opposite.
Especially in my niche, there are thousands of groups that are filled with nothing but unengaged users and spammers. My blog wouldn’t benefit at all by posting in these groups.
I’ve done it before, and the results is usually 0 visitors. This is where most marketers will give up and say “it doesn’t work!”
But what you really have to do is do some digging until you find a group that has some good moderators that keep spam out, and engaged users that are actually liking and commenting on posts. Groups like these are going to be your traffic goldmines.
Here’s how to do that:
Search on Facebook for a keyword related to your niche, then click on the “Groups” tab.
Identify that the group will be worth your time
As I said, most groups (especially in my niche) on Facebook are very, very spammy. It’s your job as a blogger to uncover those that are actually going to be beneficial to spend your time on. To do that, you’ll want to click on groups that interest you, and see how much engagement they are getting, and the quality of the members.
Some good things to look at in a group are:
- Number of comments – as long as most posts are getting at least 1-2 genuine comment, it is a good candidate
- Likes – Just like with comments, as long as many of the posts are regularly getting a few likes, it’s a good sign
- Lack of SPAM – often there are genuine people promoting things (like you) which is fine, but you’ll know spam when you see it. It’s usually totally irrelevant and if the group has good mods and members, they’ll catch it and delete it.
- Actual rules – in this case, rules are a good thing because it means that the members of the group will have to follow them. Also they are your guidelines – so just as long as you follow them you will be fine
Become a REAL member first
Where ever a community exists online, there are spammers trying to get traffic to whatever the heck spammers post.
Spammers usually behave in all of these 3 ways:
- They post links to irrelevant or extremely low quality content/websites
- They DO NOT interact with the community
- They never add an genuine value
With that in mind, setting yourself apart from them to get the high quality traffic that you deserve is easy. All you have to do, is essentially become a real, and caring member of the community.
Create Posts that Add Great Value
This means that you will respond to other peoples posts with relevant answers, create posts that add value (without always linking to your content) and occasionally post a link to one of your blog posts, with a unique insight on how you think it will help the community that you’re posting in.
Trust me, the moderators of a good community are always watching. They will take note when you make helpful posts, and be much more lenient when it comes time for you to promote your content.
Create Posts that Link to Your Awesome Content
Once you’ve established yourself as a good member of the community, it’s time to create posts that still add a lot of value, but link back to your site content.
To do this, you’ll want to make sure that you only share posts that are awesome. This post that I shared had over 7000 words of value packed content.
The reason it’s important that the mods and owners of the group are supporting my actions in the group, is because most people that try to promote things in groups are at risk of getting kicked out for promoting too many things.
Taking a few minutes to post in these groups resulted in over 200 highly targeted visitors. Notice on desktop their average time on site. These people were spending almost 7 minutes on my site, which means that they are definitely engaged and interested in what I’m doing.
Capture People as Your Subscribers on Your Blog
All of this effort would go to waste, unless I was capturing subscribers on my blog, which is the #1 thing that points to my sustainable growth.
This post is converting at about 10% average across the board, so I can comfortably say that spending these few minutes posting in these Facebook groups added about 20 subscribers to my list. The reason this is so important, is because this process is repeatable as long as you stay in good standings with the groups that you’re a part of.
Want 100 more subscribers? Do this 5 times. 200? Do it 10 times (over time of course.)
If you’ve ever tried to get traffic from Facebook by creating a page, you’ll soon learn that it’s very hard to get these results. Especially now that Facebook usually only shows your posts to about 10% (or less) of your audience on a page. If you start following this Facebook group posting strategy, you will start to see some very real results from Facebook – quickly!
Now just make sure your site in converting so you can keep this traffic as subscribers and grow!
Categorised in: Lessons