Starting a blog from scratch is no stroll in the park. But there’s a few things that you can do to make your life a lot easier all while growing your email list like never before.
It’s been said a hundred times before, “understand your audience.”
And you really should.
If you’re able to understand your audience, then you’re able to write for them, and speak to them in a way that they’ll understand.
But how do you even begin to identify your audience? Let alone understand them.
Establishing a Connection with Your Audience
Lesya Liu, a contributor to Entrepreneur.com who wrote more than a dozen successful articles recently said in the post “How to Create Stellar Content Your Audience Will Love to Share,”
“Your content should be so brilliant that your audience can’t help but share it, repin it, and bookmark it. Yet, to create it, you have to understand what informational gaps people in your audience have. You have to uncover their pain points, and what issues they’re facing right now to be able to provide a solution.”
Now, this is absolutely true.
All it takes is reader persona. Or if you’re selling a product then it’ll take a customer persona.
Let’s just lay everything out on the table.
It takes 3 simple steps to develop a reader persona.
1. Where Does Your Audience Hang Out?
Find the communities that seem to well up-to-date and with an abundance of content. Of course only target these communities if they fit in with your desired target audience.
For my personal blog, I used Reddit to easily discover these communities. All I did was search a general keyword.
This resulted in a pretty large community of over 150 thousand people.
I was then able to subscribe and start engaging with people. Simply by commenting and help others!
2. What Does Your Audience Want to Learn?
Once you’ve started engaging with your community of choice, you’ll have a pretty good idea of what they want to learn.
What’s even better is, people will post questions, asking for advice or how to do a certain thing. At times it does get redundant but that’s okay!
The more people that want to learn a single topic, the more traffic you can gain!
Here are a few questions that you can ask yourself to understand what your audience wants:
- Why do they want to learn about your niche?
- How will it benefit them?
- Why is it important to them?
3. Create Content That They Absorb The Most
If your audience is used to watching YouTube video tutorials, then start making videos!
If your audience is used to listening to podcasts, start a podcast.
If your audience loves 2000 word articles, well, you get the point.
Here’s a reddit post that I submitted that validate an article I had recently wrote for Project Pivotal.
Put It All Together!
This reader persona will make the difference between hundreds of subscribers and zero subscribers, or hundreds of sales and zero sales.
The more you can understand your audience and tailor your content to their specific needs and desires, the more they’ll love your blog and subscribe to receive everything you have to offer.
Categorised in: Lessons