I got asked this question by one of the readers this week, and I thought it would be a great topic to write about. What is the most effective homepage for your blog?
To figure this out, let’s take a look at some of the most popular blogs, and the techniques that they used to get there.
You want your blog to grow as quickly as possible, right?
If so, it’s important to understand this:
Your blogs homepage main focus should be capturing leads. Your blog’s homepage will be your highest trafficked page 90% of the time. That means that most of your traffic goes there, so you need to be able to capitalize on it.
The way to do this is to build the most important asset that your blog has – your email list.
Once you do that, you can start having these people come back over and over to read your new articles or whatever you promote. Rather than landing on your homepage, possibly poking around your site for a bit, only to never return.
So What Should Your HomePage Look Like?
There’s one type of homepage that all of the smartest bloggers have been implementing lately. This is what I call the “lead magnet homepage.” It’s main function is to get the visitor to sign up for your blog, and everything else is secondary.
Many bloggers, including Noah Kagan, have reported a 300% lift in conversions once they implement this type of welcome page.
This is good for your goals, because remember, you want to grow your email list as quickly as possible, right?
With that in mind, let’s analyze some very popular blogger’s homepage’s, to see what they have in common.
1. Noah Kagan’s OKDork HomePage
See the homepage: OKdork.com
2. Peep Laja’s ConversionXL Homepage
See the homepage: ConversionXL.com
3. Bryan Harris’s VideoFruit Homepage
See the homepage: VideoFruit.com
4. Blog Tyrant’s HomePage
See the homepage: BlogTyrant.com
5. Blogging Wizard’s HomePage
See the homepage: BloggingWizard.com
You get the point! Conversion focused homepages are super effective, and you should have one!
Here’s what you need to do to make this happen.
Make a Lead Magnet to Offer on Your HomePage
You need to give your readers a compelling reason to sign up for your blog. 10-15 years ago, you could get away with just saying “Sign up for my free newsletter” and people would sign up.
That’s not very compelling anymore, since everyone and their sister has done it. What you need to do is offer your visitors something unique, that they could only find on your site. This could be a lead magnet offered in the form of:
- An ebook
- Video training
- Following along with a journey (like I did)
- An email course
- A “cheat sheet” to getting an outcome
Whatever you offer, the more original you get, the better. This will be your compelling reason that your site visitors will want to become your subscribers.
Design Your HomePage
One of the easiest ways to do this on your blog, especially if you are not a coder, is to use thrive content builder. This will allow you to create your own landing pages and homepage in about 30 minutes flat.
When designing, make sure to keep it simple. In fact, the best thing to do when you’re in this situation, is to closely model someone who’s doing it successfully.
Start Capturing Emails
Once you get your home page designed, it’s time for you to start capturing leads. To do that, you’ll have to have your email autoresponder service setup, and embed your form on your homepage.
Once you start capturing emails, it is best to have a welcome sequence that welcome’s new subscribers to your community by sharing a few of your best posts with them over a few days or a week. Work with whatever newsletter service you use to set this up. I use GetResponse, where it is pretty simple to set one of these up.
Now Your Blog’s HomePage is Working For You
I’ll be honest when I say that the conventional blog homepage doesn’t do much for you or your brand. It’s might make it accessible for people to come across your posts initially, but if you want to build your blog’s consistent readership, you have to focus on retaining email addresses. Lead magnet homepages will convert and build your email list for you passively, which is beautiful because once you get it set up, you don’t even have to look at it anymore and it will help you grow.
So, are you heading out to redesign your homepage yet? I know that I’ve been working on a new one!
Categorised in: Lessons