Your Blog’s Homepage: What Should it Be?

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I got asked this question by one of the readers this week, and I thought it would be a great topic to write about. What is the most effective homepage for your blog?

To figure this out, let’s take a look at some of the most popular blogs, and the techniques that they used to get there.

Key Fundamental

You want your blog to grow as quickly as possible, right?

If so, it’s important to understand this:

Your blogs homepage main focus should be capturing leads. Your blog’s homepage will be your highest trafficked page 90% of the time. That means that most of your traffic goes there, so you need to be able to capitalize on it.

The way to do this is to build the most important asset that your blog has – your email list.

Once you do that, you can start having these people come back over and over to read your new articles or whatever you promote. Rather than landing on your homepage, possibly poking around your site for a bit, only to never return.

So What Should Your HomePage Look Like?

There’s one type of homepage that all of the smartest bloggers have been implementing lately. This is what I call the “lead magnet homepage.” It’s main function is to get the visitor to sign up for your blog, and everything else is secondary.

Many bloggers, including Noah Kagan, have reported a 300% lift in conversions once they implement this type of welcome page.

This is good for your goals, because remember, you want to grow your email list as quickly as possible, right?

With that in mind, let’s analyze some very popular blogger’s homepage’s, to see what they have in common.

1. Noah Kagan’s OKDork HomePage

blog homepage design

See the homepage: OKdork.com

2. Peep Laja’s ConversionXL Homepage

conversion optimize your blog's homepage

See the homepage: ConversionXL.com

3. Bryan Harris’s VideoFruit Homepage

blog homepage example

See the homepage: VideoFruit.com

4. Blog Tyrant’s HomePage

blog tyrant homepage example

See the homepage: BlogTyrant.com

5. Blogging Wizard’s HomePage

blogging wizard's homepage

See the homepage: BloggingWizard.com

You get the point! Conversion focused homepages are super effective, and you should have one!

Here’s what you need to do to make this happen.

Make a Lead Magnet to Offer on Your HomePage

You need to give your readers a compelling reason to sign up for your blog. 10-15 years ago, you could get away with just saying “Sign up for my free newsletter” and people would sign up.

That’s not very compelling anymore, since everyone and their sister has done it. What you need to do is offer your visitors something unique, that they could only find on your site. This could be a lead magnet offered in the form of:

  • An ebook
  • Video training
  • Following along with a journey (like I did)
  • An email course
  • A “cheat sheet” to getting an outcome

Whatever you offer, the more original you get, the better. This will be your compelling reason that your site visitors will want to become your subscribers.

Design Your HomePage

One of the easiest ways to do this on your blog, especially if you are not a coder, is to use thrive content builder. This will allow you to create your own landing pages and homepage in about 30 minutes flat.

When designing, make sure to keep it simple. In fact, the best thing to do when you’re in this situation, is to closely model someone who’s doing it successfully.

Start Capturing Emails

Once you get your home page designed, it’s time for you to start capturing leads. To do that, you’ll have to have your email autoresponder service setup, and embed your form on your homepage.

Once you start capturing emails, it is best to have a welcome sequence that welcome’s new subscribers to your community by sharing a few of your best posts with them over a few days or a week. Work with whatever newsletter service you use to set this up. I use GetResponse, where it is pretty simple to set one of these up.

Now Your Blog’s HomePage is Working For You

I’ll be honest when I say that the conventional blog homepage doesn’t do much for you or your brand. It’s might make it accessible for people to come across your posts initially, but if you want to build your blog’s consistent readership, you have to focus on retaining email addresses. Lead magnet homepages will convert and build your email list for you passively, which is beautiful because once you get it set up, you don’t even have to look at it anymore and it will help you grow.

So, are you heading out to redesign your homepage yet? I know that I’ve been working on a new one!

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5 Comments

  • Thanks Travis for the blog post about what everyone else is doing on their homepage , I don’t want to follow , not even interested in building a list, more interested in the prospect being a member of my advertising agency, I’ll capture the customers name anyway what I am offering has never been done before, done for you marketing from a to z, with a mlm commission payout model you see it, you recognize the value and take advantage , nothing more . My site is under construction,I’ll let you know when it is ready.The vision is to eliminate the learning curve of being the go to expert,(self branding B.S. the goal for every marketer should be to outsource and leave the hard stuff to the experts. Any suggestions on how I should proceed without the lead magnet on my homepage.

    Thanks again
    Dave

    • Travis Levell

      Hey Dave,

      The example that you laid out in your comment sounds like the textbook perfect time to use a lead magnet on your homepage.

      I’d also have to advise you to build an email list. Doesn’t sound like there would be any reason not to.

      The examples laid out in this post are of people that are very successful using this technique. I use it on my homepage, and it captures email subscribers for me.

      If you really don’t want to use a lead magnet

      You can have a sign up offer for whatever service your offering. The idea is just to have some type of call to action on your homepage, so you are able to convert a portion of your visitors to whatever you’re offering.

  • Joe

    You’re right, I have been redesigning and updating my website with images, and it looks much more
    lively and engaging.
    As for the email list, I need to figure a production formula for consistent enough posts to justify a join box.

  • This was helpful Travis. Thank You

  • Homepage is definitely the most important part of a website. It generates a lot of traffic.

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